# identity.md

## Organization Overview
- **Company Name:** Bloom Cosmetics
- **Mission:** To provide Australia's botanical makeup, offering cult-favourite products crafted with quality botanical ingredients and made in Australia.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1993 in Melbourne, Australia.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Natalie Bloom: Founder
    - Chloe Bloom: Current Leadership (Daughter of Founder)
    - Amber Bloom: Current Leadership (Daughter of Founder)
    - Learn more: [https://bloomcosmetics.com/pages/our-story](https://bloomcosmetics.com/pages/our-story)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to creating high-quality, botanical-based makeup products with a strong Australian heritage, emphasizing natural ingredients and local production.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a botanical makeup brand, offering a range of products including lip gloss, mascara, eyeshadow, and mineral foundation, with a focus on quality botanical ingredients and Australian manufacturing.
- **Location(s) and Geographic Presence:** Originated in Melbourne, Australia, and operates as an Australian brand with a focus on the Australian market.
- **Key Partnerships and Affiliations:** Details forthcoming.